![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![Guy wearing Adidas Yeezy Boost 350 V2 Beluga on a metal surface sneakers designed by Kanye West, Guadalajara/Mexico - October 12, 2020 Stock Photo | Adobe Stock Guy wearing Adidas Yeezy Boost 350 V2 Beluga on a metal surface sneakers designed by Kanye West, Guadalajara/Mexico - October 12, 2020 Stock Photo | Adobe Stock](https://as2.ftcdn.net/v2/jpg/04/16/86/61/1000_F_416866178_xyvJEEvr0xgUVqsI8v6Axsp5BaGRFtB3.jpg)
Guy wearing Adidas Yeezy Boost 350 V2 Beluga on a metal surface sneakers designed by Kanye West, Guadalajara/Mexico - October 12, 2020 Stock Photo | Adobe Stock
![Kanye West was a footwear trailblazer. Now sneakerheads must reckon with Adidas dumping Yeezy | KJZZ Kanye West was a footwear trailblazer. Now sneakerheads must reckon with Adidas dumping Yeezy | KJZZ](https://media.kjzz.org/s3fs-public/styles/special_story_images_aspect_switcher/public/adidas-yeezy-boost-350-v2-zebra-20221108.jpg?itok=_N_JBgYm)
Kanye West was a footwear trailblazer. Now sneakerheads must reckon with Adidas dumping Yeezy | KJZZ
![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg)